Product Creation Lesson #5 - Social Proofing & Long Term Strategies

You will find that using testimonials from ordinary everyday
satisfied customers can be a powerful selling tool, and increase
believability. They are good in producing your believability
because they have a tendency to prove to your potential customer
that you already delivered what you promised to other customers.

The most effective testimonials describe a specific result your
customer enjoyed by using your product or service. Dont use
results that cant be proven.

If the person was paid for their testimonial or endorsement,
U.S. law states that you need to make this clear up front on
your web page.

The last thing I will cover on Believability is that you need to
come across as believing in your own product yourself. If you do
not believe in it yourself, how can you honestly expect anyone
else to, and why are you trying to sell it in the first place.

Many people do not create that first product because they are
unsure of it themselves. Why would anyone want to by this from
me in the first place?

The reason why is because it is the solution to the problem your
potential customer has been looking for, and it is your
responsibility to deliver this solution and give them the help
they need in solving their problem so they can have a better
life.


Think Long Term

When creating your first product you need to start thinking long
term. Dont come out being just a one shot wonder and then
disappear. Begin to think about what is going to come next and
what follows this first product.

Now you understand why we talked about backend marketing
strategies already.

This is a Big Deal  Will you be satisfied to make just one sale
or would you rather have a customer for life? Wouldnt it be
better to have a customer who buys from you time and time again?
Remember, It is harder and cost more to obtain a customer than
it is to sell to them the second time.

Be Generous  If that means making LESS profit up front, go for
it. Always be thinking of ways you can over-deliver value to
your customers.

Ask yourself, what do my prospects truly want that I can give
them at low or no cost that will skyrocket the VALUE of my
product? And then give it away. Way too many marketers and
business folk out there are stingy in what they give out. 

Put Yourself Out There  You need to put yourself at the mercy
of your customers. Once youve got your prospect hooked on what
youve got to sell, reel them in again and again. 

If you are scared about just going for it and putting yourself
out there, then maybe it is time to do some re-thinking on the
whole idea of being a business owner.

You have to be seen as the credible expert in your targeted
Niche. It is time to really jump into the spotlight. It is time
to open up and let them see the authentic you. Make sure that
authentic you is a person they should be seeing.

To Your Success,
YOUR NAME

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